วันอังคารที่ 28 ตุลาคม พ.ศ. 2551

Network Marketing and Video Email

I received another e-mail today from someone telling me that Video e-Mail is the wave of the future. According to the e-mail, (which contained no video!), the world will soon be embracing and more importantly paying for this service. The jury is still out and I don't want to make any judgmental comment that I have to eat later.

What I do want to comment on is the horrible use of this product by Network Marketers. There is nothing engaging about watching some dude sitting in front of a web-cam talking about his business. Most of the video e-mails I have seen remind me of a Kung Fu movie, except they remove all of the reason why anyone would want to watch a Kung Fu movie...the action.

Smart companies are committed to utilizing today's technology and some of that technology is certainly cool, but they don't use technology simply because people think it's cool. There must be purpose behind the sizzle of something cool.

Here is a video that makes good use of the technology:

Heidi Klum Launches Product Runway

If the video e-mail Network Marketers wanted to produce something effective, they would talk a little bit about the product and then interview some folks that are using it.

If you're scoring at home, super models never hurt your cause either.

Ty Tribble, is President of Passport, LLC. and author of the MLM Blog, a collection of thoughts and opinions on Network Marketing.

วันเสาร์ที่ 25 ตุลาคม พ.ศ. 2551

Destroying Strongholds

Then Esther told them to reply to Mordecai, "Go, assemble all the Jews who are found in Susa, and fast for me; do not eat or drink for three days, night or day. I and my maidens also will fast in the same way." ESTHER 4:15?16, NASB

In this passage, Queen Esther called her people to fast. This act released God's power into the otherwise hopeless situation and miraculously spared the Jewish people from individual death and racial obliv-ion.

We should be equally willing to fast and intercede for those in our communities so that they may be saved from spiritual death. One of the most powerful and effective things you can do for the people around you is to fast and pray for them. The combination of fasting and prayer is the spiritual weapon our Lord has given us to help destroy the strongholds of evil in our world.

I had fasted from solid food many times, but never for as long as forty days-until God led me to do so in 1994. I knew He would not so lead me without a specific purpose, so I entered my fast with expectancy. God had burdened me with the sins of America and the church. During the fast, the Lord continually encouraged me, and I sensed His presence and was overwhelmed with His joy as never before. Most importantly, the Lord gave me assurance of a coming great spiritual awakening. Each year since 1994, I have engaged in a forty-day fast with similar results.

Ask the Lord how He wants you to fast and for how long. As you fast and pray, you will break down spiritual strongholds of evil in your personal life and in your community.

SPREAD THE WORD THOUGHT FOR THE DAY

As a lighthouse for Jesus Christ, I will fast and pray for my community, knowing that the eternal lives of people are at stake.

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วันพุธที่ 22 ตุลาคม พ.ศ. 2551

Sell With KISS, As In Keep It Simple, Stupid

One of the most useful and fundamental communications lessons that has been repeated to me over the years, ever since my earliest days of formal business training, is the fabled, famous, and fabulous "KISS" formula.

In my college marketing class we were told "Keep It Simple, Stupid!" When I entered my three-month sales-training orientation at New York Telephone way back in 1968, it was a more refined "Keep It Short and Simple." New York Telephone didn't want us recruits to hear negative words like stupid. In Army OCS we were given a variation of KISS. KIFSS wasn't quite as short and simple, but it left its firm, indelible training mark with a greater sense of, uh, military bearing. Even though he was never in the service, I see from recent news items that Veep Dick Cheney has picked up that same military jargon.

However we choose to use it, simple messages have the greatest impact. That is why concept slogans like "Intel Inside" are so successful.

Think about how the major players in today's highly successful technology sector apply the KISS formu-la. Microsoft simplifies its message in its definitive product names: Word, Office, At Work, Excel. These are all KISS names that don't require you to think too much to figure out what the products are about.

If your product or service is not already a household word in your vertical niche market, rather than rely on words like fast and easy, what you really need to convey is a word that you can brand that tells it all.

Which brings us to your message. Here's are four steps for simplifying your marketing message and defining your market position.

STEP ONE

Think of all the things you do and sell as accommodations to meet customer demands, and then work up a more narrowly defined, focused list of those things you prefer to sell to make money.

When you get right down to it, you probably offer a lot more products and ser-vices than you want to, but you have to, in order to meet certain customer expectations.

This is fine, but let's face it. Unless you're a distributor like Wal-Mart or Costco, you don't really want to promote everything you sell, do you? I know I don't. Loss leaders are not a part of the value-added service niche that we are comfortable with, although dozens of Internet companies are willing to lose money to buy market share in the hopes of selling, not profitable products, but their own stock on Wall Street. I've been read-ing the red-ink quar-terly financials of the latest of these short-term wonders.

STEP TWO

Determine who your com-petition is and what makes him/her better.

Determine why other people buy from him and not from you.

How does a fresh competitive analysis assist you in simpli-fying your message and improve your chance of success? First, it's a reality check to determine if you have chosen the right niche to domi-nate, or if you merely are suffering the after-effects of second-hand smoke from Cheech and Chong's cigarettes. (If you don't understand this, ask your folks and I guess I am older than I think).

Second, how can you even con-sider communicating a competitive positioning message unless and until you can verbalize what you are competing against?

STEP THREE

Now, let's discuss what you bring to the marketplace that's newer, cheaper, stronger, better tasting, less filling, fat free, or otherwise truly unique.

Under no cir-cumstances are you allowed to say that you "care more" than the com-petition, or that you are "more service oriented". Everybody says that.

You are not all things to all people, but you are all things to some people, sort of like Rush Limbaugh or Ralph Nader. You probably fit the same description. If you take the time to write down what you do that is all things to some people, you can take it all the way to the bank.

STEP FOUR

You've defined your focus, decided where you can't beat the competition, and determined where you can beat them cold. Now tie it up in a neat verbal bundle.

Remember, the point of all this is not to see how cute you can write; that's my job. Instead, just try to communicate simply and directly what you do and what you want the reader to do (like call you). Most importantly, don't forget to test your message on the unsuspecting to see if what they read is the same as what you think you wrote.

A winning message is one that can be read on Monday and recalled on Tuesday or, dare we hope it, Wednesday. I test my mate-rial out on friends, relatives and the guy who owns the local diner - people not in the business.

I figure that if those outside the business can easily understand what I'm talking about without explanation, then I won't have to worry that my message is too obscure or cryptic. That's the heart and soul of the KISS formula.

(From "Smart Marketing ? What big companies practice and you should learn about marketing branding and business development" by Stan Rosenzweig).

About The Author

Stan Rosenzweig is a sales trainer, marketing consultant and author. He creates customized corporate sales training and directs strategic marketing, product development and cost management consulting for large and middle sized companies.

For ten years, he was senior contributing editor for a major computer trade publication, writing over 120 articles on sales and marketing management. He has published five books, including "Smart Selling", "Smart Telemarketing", and "Smart Marketing" which can be sampled at http://www.salestipwebsite.com.

Rosenzweig has written and collaborated in writing of monographs for clients, including "Engineering a Technologically Superior Building", "Technology Construction Planing - Completing The Project Management Mission", and a series of self-paced training courses for specific clients.

This article is copyright 2004, Stan Rosenzweig. Reprint permitted only if in entirety with attribution and web address. For more articles go to his website.

วันอาทิตย์ที่ 19 ตุลาคม พ.ศ. 2551

Credibility Lost or Gained, Are you Prepared?

If a reporter approached you about an interview, would you know what to say do or even how to dress for one? Would you know how to answer questions?

Have you ever wondered what the secret of working effectively with the media is? Do you wonder how to increase or even have quality coverage?

Quite often, what you don't know can hurt you.

Most people have no idea on how to prepare for questions. It is important when you run a business to know what to do in a crisis and how to handle yourself and your staff.
As well, preparing yourself for working with the media can bring you rewarding coverage, instant credibility and increase sales and profits.

Some of the items to consider are; how to dress during an interview, what to have ready, what never to do and how to answer leading and hostile questions.

When it comes to what they might ask, there are things to think about in advance:

* Determine what it is that you want to say and what points you want to get across.

* Having note cards in point form can help jog your memory. You do not want to be searching for answers and risk coming across as lacking the expertise they are looking for.

Have these basics answers ready:

* Why does it exist

* Why is it important

* What is the purpose of your work, organization

* Who benefits from this

* Why is it unusual, unique or different from what has been done already

* What made you enter this field

Remember, never slander or appear to slander others or their beliefs. It will only harm you in the end. You never know what the reporter's likes, dislikes or beliefs are.

* Always take the high road.

Be careful if they ask you your opinion on something. Many people do not realize the difference between opinion, judgment and criticism. If you end up in the latter two, you can greatly harm yourself and your reputation.

Also, think of the interviews from your audiences' point of view, not necessarily the reporter. People care about the benefits to them more than the features.

Know:

* How will this affect them

* Will it improve their life

* Save them money

* Help them or their family get ahead

* Help the environment

Have any supporting material with you, especially for newspaper. You may want facts, quotes, statistics, definitions, contrast, comparisons, and your personal experience.

When you can personalize it and move facts to people, it becomes more interesting and personal.

Learning basics protocol on how to compose your self and how to answer questions will go a long way in building your credibility and showing yourself as a valuable source.

When you are seen as a valuable source, they will come back for more information, which leads to more coverage and more credibility.

All the Best!
Maria Boomhower
The Master Communicator
http://www.falconfreedom.com

Master Communicator Blog
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P.S. If you like what you're reading in this ezine, you'll love the book, "Media Protocol" It's a manual that helps you Increasing quality coverage and build credibility with the media.
Media Protocol

วันศุกร์ที่ 17 ตุลาคม พ.ศ. 2551

Develop Your Childs Genius: Training Your Child for Success

This time, I would like to talk about a subject that is appropriate for every age group out there. Even we, parents, can benefit from this, we can develop success skills together with our children.

Sometimes you see people (of all ages) that are successful at everything they do. Whatever they touch, whatever they attempt, success is theirs. Others, who are also successful, have to struggle and work much harder to achieve success, and yet others, even though they are smart and hard workers, don't achieve success. What is it that the "always successful" people have, that the others don't?

I often have conversations with children about their goals and objectives, and often I hear young children say to me, "I am not very smart", or "I don't think that I can achieve this". How did a young child get to this opinion of themselves, so early in life? A child that has low self esteem, stands the chance of failing. SELF CONFIDENCE! a "can do" approach - that's what we want our children to develop, so that they succeed in life.

It's a known saying, that whatever you think about yourself - is true. If you think that you can do - your are right. If you think that you can't - you are right! I like to say that a person is only worth what he thinks he is worth. In other words, if you think that you can achieve success in a project, you will do your best, but if you don't think you can, you will not even attempt it, and never find out if you would be successful at it or not.

So how do we instill a "can do" mentality in our children? This starts very early in life! Believe it or not, your baby, when trying to achieve his first achievements in life: turning over, smiling, sitting up, standing up, making the first steps, saying the first words, is already getting feedback from his environment, and especially from you. Throughout our child's growing up years, we provide feedback about who they are, and what they are worth. We can't help it, we teach them how we feel about these issues ourselves.

Most of us celebrate our baby's first steps, provide encouragement and support. But after the first year or two, we need to remember to go on and keep encouraging and supporting. I'd like to shed some light on this issue, by giving an example: Ruth, who was a great mother, a unique and talented person, did not get support in her home. When she was growing up, her parents provided the best education to her brother, but did not bother to send Ruth to a good school and to college, because she was a girl, and she was supposed to get married and be supported by a husband. Ruth grew up, feeling inferior.

Like all parents, she could not help passing her attitude to her kids. But hers was a "loser's" attitude. I know that Ruth was not aware of the affect of what she was doing on her children, but she always compared her children to other kids, or other people, who always did better. For example, "Look at Michael, he is so talented and smart, always gets the best grades". "I wish I was a good a business person as Paul, he always manages his business wisely, but we are not that smart, and always make bad decisions and choices". In a very subtle way, almost not noticeable, she would react in a very surprised way, when her children achieved excellence in school. Edith came home one day, with a award, for being the best reader in her class. Yes, Ruth celebrated it, of course! She was very happy for Edith. But at the same time, she acted somewhat surprised! "You? How wonderful! " and Edith, as all smart children, also heard the subtle undertones, the unsaid words "I would never expect it!". Edith grew up with the feeling that other people are better than her, and she is inferior.

If we want our children to be successful, we have to make sure we give them a very clear message: "You can do it". With everything we do, we must expect them to succeed. Never give your child the feeling that you doubt his ability. That you doubt that he will succeed. Listen to the way you talk to your child, and catch every sentence that could be interpreted as doubt. ASSUME success. If your child stumbled, and did not achieve the maximum success in an assignment - offer support. Don't criticize! Your child faces enough criticism in his everyday life, from peers, teachers...you want to offer support. Make sure your child knows that you are on his side, and most important - that you believe in him.

EXPECT SUCCESS! If you expect success, your child will learn to expect success too. Many parents (and teachers) are concerned about stressing a child out. So they don't encourage him to succeed, they accept mediocrity. I don't suggest putting stress on a child. I suggest encouraging a child to excel. Make clear to your child that it's possible to excel, and that he can succeed. Don't judge or criticize, just make it clear you know your child can succeed. If needed, assist your child and support.

COME FROM A PLACE OF POWER. This point is very hard to teach: come from a place of power, not from a place of a victim. Teach your child to take responsibility for the results. Your child can achieve success. The results depend on him. How do you teach that? Teaching a child that he is the one who determines what happens in his life, provides a feeling of control and power. Don't do what Ruth did: "We have such a bad luck, every time we invest in the stock market - the stock market crashes". This is a victim approach. If Ruth decided to take the risk of investing in the stock market, do her research and make her decisions, she needs to take responsibility and simply say: "I made a mistake, I need to learn from it". Teach your child that it's alright to make mistakes. Everybody makes mistakes. Mistakes are simply feedback for us to learn what works and what doesn't. If your baby touched the stove and experienced the pain of burning his finger, provide comfort, and simply say "hot". Your child will learn the lesson. If your child comes home from school disappointed, because something did not go his way, first provide support and comfort, then help him draw the conclusion: what is he going to do differently the next time?

PERSISTENCE. Teach your child persistence. Encourage your child not to give up. This is not easy, so the technique I suggest for this is story telling. Story telling has a similar affect to hypnosis on children. Find children's books or stories about people who persisted, and achieved, despite adversity. These stories are very uplifting and motivating.

TECHNIQUES FOR SUCCESS:

1. Visualization. This is a technique that helps with motivation. It is a known fact that successful athletes visualize themselves going through their routine in a perfect way, before they actually perform in a competition. Teach your child how to visualize his success. Children have active and strong imagination, and it is easy for them to visualize. You can "talk your child through" a visualization. The best time to do this, is at the end of the day, when your child is ready to go to bed. You can plan the the next day, talk about the assignments and ask your child to tell you how it will feel to perform the assignments with great success. This way you encourage your child to visualize his success, and it will motivate and encourage him. Ask your child to describe what he needs to do to succeed in detail, this will encourage your child to plan ahead, and visualize the steps he has to go through, in order to achieve success. Get into the habit of doing that. You will help your child tremendously.

2. Affirmations. This is a technique that is used often for adults, too. It can be very helpful to your child. You can plan the affirmations and write them down. Affirmations can be very effective, and you can say them to your child. Take a few minutes each day, to sit and think what affirmations you want to use that day. Please don't think that you cannot apply this technique to babies. Babies understand so much more than we know, you can definitely start using this technique at an early age. What is your child working on? "You are very smart, and you are getting smarter every day" is a good affirmation on any day. It has shown that affirmations are more effective if said 3 times. So you can make sure, that you say each affirmation 3 times. Say affirmations always in a positive way, in the present tense.

For example: "You are very strong and resilient". When your child is learning to ride a bike, or play a sport, you can say to him: "You have a great coordination, and your coordination is getting better every day". A very well know affirmation is "Every day, in every way, you are getting better, better and better". Whatever your child is engaged with at the time, you can put together an affirmation that is appropriate, and say it to your child. If you can get the child to say it to himself, or to repeat it, that is even better. Affirmations are a great tool to increase self esteem.

For the last 26 years, Esther Andrews has studied, researched and practiced the ways to develop a child's intelligence. She also served as the principal of the School for Gifted Education. As a result of this experience, she developed her own method and philosophy, that proved to be extremely successful with her own 2 highly gifted children. In her web site, http://www.all-gifed-children.com, she helps parents develop their child's genius, and provide for their kids the opportunity to achieve their maximum potential.

วันอังคารที่ 14 ตุลาคม พ.ศ. 2551

Cell Phone Wallpaper Bonanza

Nowadays teenagers are crazy about personalizing their cell phone and about being able to make the difference. For that, they use different and complicated ringtones, logos, reminders and so on.

The latest fashion in "personalizing your cell phone" is the wallpaper. Different cell phone wallpapers can be downloaded from Internet, but at the same time they can take pictures and save them as cell phones wallpapers. Almost any cell phone user has become an artist and he wants his cell phone wallpaper to stand out and to show his personality and his taste.

The use of the cell phone has become less important, the main thing is what is fashionable. That is why the ringtones, cell phone wallpapers, tassels and hand painting of phones have appeared all over world. Ringtones are the most beloved choice in downloads, but cell phone wallpapers and screen savers are "too hot" in teens' preferences. They are symbols of the users status, clues that show if the user is up to date and happening.

Cell phone wallpapers can define what you feel, or what you desire. They are an important component of the communication process. Technology offers us now larger screens and better resolutions, and this increases the need for high quality expressive cell phone wallpapers.

The multitude of assortments has given the cell phone wallpapers a special place and they are expected to get even further in future.

Dominic is the author of this article. This article may be reproduced on websites subject to credit being given to the author, and a link to this website. If you would like more information go to http://www.ringtoneresources.com

วันเสาร์ที่ 11 ตุลาคม พ.ศ. 2551

Title Loans - Get More of the Title to Your Vehicle

Title loans have the same features as a secured loan, except for a single aspect. While secured loans do not spell out the type of collateral that will suffice it, title loans specifically require cars or any other vehicle to act as collateral. Vehicles may be used to guarantee secured loans too. Secured car loans, for instance, offer borrowers money to help them purchase cars. In this case, either the new automobile or an older automobile may be used as collateral. Thus, secured car loans too may be termed as a title loan.

Title loans are named thus because of the lenders demanding the certificate of ownership of the vehicle, known as the title. The borrowers are thus not restricted from making use of the vehicle during the period of the loan, because only title is held by the lender.

Title loans are generally taken for a shorter term. Like other short-term loans, the title loans too are expensive owing to the higher interest rate. Title loans fulfil short-term needs. Immediately as the borrower gets hold of resources, he pays the title loan and recovers the title to his automobile. Therefore, the cost that a person has to incur in terms of interest is lesser.

However, a clear title on the vehicle is the prerequisite for such loans. This also helps in accelerating the process of approval of the loans. These loans are customarily faster approved than the regular loans. As soon as a borrower approaches the lending organisation, the loan is sanctioned after making some necessary checks regarding the credit history of the borrower, and whether he has a clear title to the automobile.

The borrowers must however know that inability to pay the title loan can lead to a permanent loss of the vehicle. The amount left after the paying the unpaid balance of title loan may be claimed by the borrower. The borrower may be asked to hand over the vehicle at a specified date and time, thus giving him an opportunity to remove his belongings from the car, that are not a part of the car pledged.

The process of obtaining assistance through title loans is no different from the other loans. Borrowers have to be watchful for lenders who charge exorbitantly high rates of interest. One must take title loans only from the licensed lenders who are authorised to offer these loans. They may even undertake checks to ensure that these lenders have the necessary credentials to offer title loans.

Lending organisations have title loan deals advertised on their websites. Alternatively, the borrower may contact the lending organisations personally. This will however be an arduous task since the number of lenders in the UK has increased appreciably. Most of the online lenders have linkages with other many other lenders. All these lenders get to suggest deals matching the borrowers' requirements. Since the borrower is under no obligation to accept these deals, he always has a choice.

Vehicle constitutes an important asset and it cannot be risked to any deal without considering its various aspects- both positive and negative. Discussion with independent experts will surely lead borrowers to the best deal title loan.

James Taylor holds a Master's degree in Commerce from JNU he is working as financial consultant for chance for loans. To find a personal loan, bad credit loans that best suits your needs visit http://www.chanceforloans.co.uk